A science graduate with Physics, Post Graduate in Marketing Management & a Microsoft Certified Solutions Developer.
An advertising professional with over 18 years of experience who believes that no idea is potent enough unless it has a business sense.
Having started his career in research with MODE, Sandeep moved to advertising soon with the Kolkata based Contad, where he also started the e-division and ran it for 5 years.
Eventually moved to New Delhi, Saatchi & Saatchi, where he handled clients like Mother Dairy, MTS, Bata, UNICEF etc. Sandeep has launched MTS (Voice & Data) in 13 circles & Mother Dairy Probiotic and Ice cream ranges. Also was part of the team that brought in Sony Ericsson & Videocon businesses to Saatchi Delhi.
Had a short stint with Law & Kenneth where he used to handle brands like, Dabur Real Activ, Hommade range, FEM, Gulabari & Uveda along with KENT, Lotus Herbals & Unitech before moving in to McCann Health to head the Delhi office.
In McCann Health he headed the Delhi team that handles Nestle Infant Nutrition, Nestle Health Sciences, OMRON, OLEEV, ResMed, Abbott Vascular, Dabur businesses before moving on to Hammer.
His LOVEMARKS are Sachin Tendulkar, Wasim Akram, Kevin Roberts, Steve Jobs, Kishore Kumar, John Lennon & Gabriel Garcia Marquez.
Tathagata is an entrepreneur to the core. He is a mine of ideas and is able to string together necessary resources to bring those ideas to life. He has worked all over South East Asia and India in the field of Bio-technology, Renewable energy, Industrial raw materials & recycling, Information and Communication technology and Marketing & Advertising. He has experience in foreign trade, international banking, global markets and foreign exchange.
With formal education in Marketing Management and being an MCSE (Microsoft Certified Systems Engineer) he quite understandably, took to the integration of technology and marketing, which was unprecedented at the time. He has come up with very innovative ideas and projects, the culmination of which is Mintows (www.mintows.com), an integrated tool to address all the different aspects of marketing & advertising with the help of technology, algorithms and data science which can potentially revolutionise the industry.
Widely travelled, he speaks eight languages fluently, is sensitive to the culture and psyche of over 20 nations and is considered a local in any country. He is a true global citizen, with his home base in Malaysia but sights set on the world.
His dream is to democratize technology and media through innovation and create a world without borders. His greatest inspiration is John Lennon's Imagine. His interests include, automobiles, photography, languages, cultures, cuisines, travel and art and architecture. His philosophy is that if you can imagine it, you can make it.
A B.Tech from IIT KGP, Arindam is passionate about FLOSS [ free/libre/open-source software ] and believes in the democracy of the Cyber Age! He is the CEO of WRC Technologies Pvt Ltd - a company working exclusively on Open Source platforms. An avid follower of classic rock and Hollywood & European cinema, Arindam loves to demystify Information Technology by making it a way of life.
Marketing is a process of creative thinking, give us a call to discuss what we can do for you. Let us start thinking......!!!